Creativity and Innovation Management: Cultivation and Insight


Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and sales.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of different ideas and a number of new ideas.

There are different methods that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and marketing. While there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercializing those ideas will not be wasted.

Cultivation and Insight

Two of the most common terms in the field of creation are Eureka! Or Aha! Often these terms are used to describe the moment when an idea has become “out of the blue”. This whole set of concepts and involve assumptions are misleading.

a) Ideas do not come out of the blue. The mind works on various problems at various cognitive levels. Aha or Eureka is the moment when solutions to problems become aware. If Newton did a survey of gravity while sitting under an apple tree, it is because his mind was preoccupied with material planetary motion and memes his times.

b) The process of allowing the mind to work on various problems calle crops. Allow breeding to occur results in solutions greater than if the time pressure was used to elicit responses. But time pressure also has benefits – it increases output, leading to a higher probability of quality ideas come

c) Aha and Eureka are terms that call bad thought .. Insight is better.

This item is covered in depth in the MBA dissertation on the management of creativity and innovation, which can be purchased (along with creativity and innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http: / /

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